What is the green economy?

The green economy is a new way of doing business that adopts a posture of environmental responsibility, social equality and economic feasibility. Under this development model, busineses, governments and society attribute greater importance to social and environmental impacts in their economic decisions. Braskem is constantly seeking to obtain the perfect chemistry between development and sustainability. For this reason, its initiatives include investing in technology for the use of renewable raw materials, creating solutions for its clients, encouraging recycling in its industry and reducing the water and energy consumption.

Braskem is participating in Rio+20, which is the world's most important sustainability event organized by the United Nations (UN) since the Earth Summit held in 1992 in the city of Rio de Janeiro. Twenty years ago, the Rio Summit (as it is also known) marked a seminal moment in the introduction of the concept of sustainable development by uniting 108 heads of state to discuss the economy, the preservation of natural resources and the planet's future.

Rio+20 seeks to renew the politic commitment to sustainable development by assessing the progress made and the gaps that remain in implementing the decisions adopted by the major summits on sustainability issues, while also enhancing related governance systems. The conference will debate two main themes: the green economy in the context of sustainable development and poverty eradication and the institutional structure for sustainable development.

At the the Riocentro Convention Center located in Parque dos Atletas (Athletes Park) and the other sites where events will be held, 50,000 ecobags and the same number of squeeze bottles will be made available to participants, both of which are made from Braskem's Green Plastic, a polyethylene derived from sugarcane ethanol, which is a renewable raw material.

Braskem will also set up a real recycling plant right in the middle of Rio+20, which will transform plastic waste into furniture made from plastic wood. The initiative is a partnership between Braskem and the environmental engineering company Cetrel to show new ways how plastic can be used and to create a new post-consumer cycle for this material. The plant will operate in Parque dos Atletas, which is one of the focal points of the event. Those visiting the plant will learn about the entire process used to make household items such as benches, planting boxes and trash cans from recycled plastic.

Learn more about the events and initiatives taking place in parallel to Rio+20 in which Braskem will participate:

  • Rio+20 Guide - CEBDS and FBDS

    On May 30, the Brazilian Business Council for Sustainable Development (CEBDS) and the Brazilian Foundation for Sustainable Development (FBDS) launched, with Braskem's sponsorship, the "Rio+20 Guide".

    The guide provides clear and practical information on Rio+20: structure, objectives, locations and the role of all of the players in the discussions on sustainability (government, civil society and business). The guide also highlights the event's importance from a historical viewpoint, retracing the Stockholm Conference of 1972 and the Rio Summit of 1992, which mark the evolution in discussions on the theme of sustainable development up until the present day. The publication also defines and analyzes the themes considered priorities at the conference: sustainable development, green economy, jobs, energy, food, water and cities.

    Download the Rio+20 Guide for free Clique aqui.
  • Braskem's space at FINEP's "Innovation for Sustainable Development" exposition

    The exposition Innovation for Sustainable Development organized by the FINEP research and project finance mechanism of the Ministry of Science and Technology will be held on June 15 to 21 at the Mauá Pier. FINEP invited Braskem to participate with an exhibition space of 80 square meters.

    FINEP works to promote economic and social development in Brazil by providing government support for Science, Technology and Innovation at companies, universities, technological institutions as well as other government and private institutions.

    June 16 and 17 - event open to public from 10 a.m. to 7 p.m.
    June 18 and 21 - event open to public from 11 a.m. to 7 p.m.
  • Vision 2050 Brazil - CEBDS

    The Brazilian Business Council for Sustainable Development (CEBDS) made adaptations to the report drafted by the World Business Council for Sustainable Development (WBCSD), with various companies, including Braskem, contributing to the effort. The Brazilian version, entitled "Vision 2050 Brazil", will be officially launched at Rio+20.

    "Vision Brazil 2050" sets a new agenda for companies by mapping out a path to a sustainable world over the next 40 years. The aim is to contribute and advocate Brazil's positioning for the final version of the document "The Future We Want" that will be drafted during the UN conference.

    The zero draft version of the outcome document was sent to the National Commission for Rio+20, in which the CEBDS holds a seat. The publication will be launched at 11 a.m. on June 22 at the Riocentro Convention Center.
  • ETHOS International Conference and launch of the publication "State of the World 2012"

    The Ethos International Conference 2012 will be held on June 11 to 13 in São Paulo with the theme: Business and the new economy. What changes with Rio+20. The event will include two plenary sessions, six dialogs with specialists, one seminar and ten panel-workshops to discuss the main themes of Rio+20. The conference will also reflect in-depth on the issues involved in building a new economic model and the optimization of proposals for mechanisms that help internalize the principles of sustainable development in the economy and in politics.

    The "State of the World 2012", whose publication was sponsored by Braskem, will be launched at the conference. Each year the report presents a balance of sustainability on our planet, which is based on research and studies conducted by the nongovernmental organization Worldwatch Institute (WWI). The report also focuses on the theme of sustainable prosperity.

    To learn more, go to http://www.ethos.org.br/ce2012/
  • Meeting of Industry for Sustainability - CNI

    On June 14, in the city of Rio de Janeiro, the National Confederation of Industries (CNI) will hold the Meeting of Industry for Sustainability, which is the main event involving Brazilian manufacturers to debate the issues on the agenda of the Rio+20 Conference and role of the industrial sector in promoting sustainable business actions.

    Following the event, the CNI will present at Rio+20 its position on the issues being debated as well as data on the advances achieved over the last 20 years in various industrial sectors (including chemicals) on the path towards sustainable development.

    To view the event program, go to: http://www.cnisustentabilidade.com.br/programacao
  • Global Compact Corporate Sustainability Forum

    The Global Compact Corporate Sustainability Forum, an event with various workshops and thematic sessions linked to the Rio+20 agenda to strengthen the contribution by companies to sustainable development, will be held on June 15 to 18.

    Marcelo Lyra, vice-president of institutional relations and sustainable development at Braskem, will participate in the round table (June 18) that will debate the role of business in promoting sustainable development.
  • BASD Business Day

    Business Action for Sustainable Development 2012 is a temporary coalition of business organizations committed to sustainable development that is the official United Nations Major Group coordinator of business and industry. BASD 2012 is the channel for constructive contributions by the private sector for the entire negotiating process at Rio+20.

    Carlos Fadigas, Braskem's CEO, will participate in the Business Day roundtable (June 19) as the representative from the International Council of Chemical Associations (ICCA). The objective is to highlight the Global Chemical Industry as a provider of sustainability solutions.
  • The Sustainable Future - Technology and innovation for a green economy and the eradication of poverty

    The event "The Sustainable Future - Technology and innovation for a green economy and the eradication of poverty" will be held from June 18 to 22. Organized by the Engineering Graduate School and Research Institute Alberto Luiz Coimbra (COPPE) and the Federal University of Rio de Janeiro (UFRJ), the event aims to highlight the contributions of science and engineering to building a more sustainable future with less inequality.

    The event will feature panels, plenary sessions, lectures, a talk show and expositions presenting the projects and solutions developed by COPPE and its partner institutions, which include Braskem.