Goals and Initiatives

For the development of strategy for sustainable growth, Braskem has a solid management base and a strong business culture. In this context, we define ten priority macro-objectives of operation, beginning with a materiality analysis based on consultation with the interested parties. Listed below are the goals, along with the initiatives for sustainable development that are being carried out by Braskem.

  • Safe Chemistry
  • Economic-financial results
  • Post-consumer
  • Renewable resources
  • Water efficiency
  • Climate change
  • Energy efficiency
  • Local development
  • Development of solutions
  • Improving practices in sustainable development

For each of these priority topics, there is a series of initiatives, ongoing and otherwise, planned to go into effect by 2020. They are as follows:

  • Safety

    - 2010: Braskem product registration in the European system REACH (Registration, Evaluation, Authorization, and Restriction of Chemical Substances). Became the Leader in Latin America of the Global Product Strategy, in connection with the ICCA (International Council of Chemical Associations). Began the implementation of the System of Excellence in Safety, Health, Environment (Always) in the facilities acquired from Sunoco Chemicals and Quattor.

    - 2011: Submission of the GPS Implementation Plan to the ICCA, along with Abiquim, and issuance of the safety summaries of 27 substances, and of the control plans, as per GPS, of two substances. Priority given to the development of process safety management through the high-risk scanning project, with improvements for 608 process risk scenarios having been analyzed and implemented, in addition to the implementation of the Golden Rules to improve operational discipline was started.

    - 2012: Concluded the risk analysis for benzene and butadiene, as per the GPS Guide. The project for substituting the electrolytic cells from the chlorine production process for the elimination of mercury is found to be in a conceptual stage. Eliminated 177 potential high-risk scenarios and got an accident frequency rate, with and without accident leave, of 1.04 accidents per million hours worked - the best rate in Braskem history, since 2002..

    - 2013: The Company still has its best ratio in history in labor safety, with and without accident leave (CAF+SAF): 1.04 and Invested R$ 151 million in labor and health safety and process security. Recorded the best result in the Company's history with regard to its waste generation index of 2.19 Kg/t, amounting to a 62% improvement in the period from 2002 to 2013.

    > 2012-2015: Leading the implementation of the GPS - Global Product Strategy in Latin America.

    > 2012-2015: Promoting the continual improvement of the risk rating, a process security index established by insurers, in order for Braskem to reach a minimum of 90 points on average, with all of the plants above standard.

    > 2014-2015: Identify alternatives for the replacement of substances that deplete the ozone layer.

    > 2012-2015: Maintaining a stable generation of waste and remain a standard in the industry.

    To be recognized as the standard for chemical Safety, labor, and processes in the global chemical industry.

  • Economic Result- Financial

    - 2010: Acquired Quattor Participações S.A. in Brazil, and polypropylene assets from Sunoco Chemicals in the United States.

    - 2011: : the Company acquired the polypropylene business (PP) from Dow Chemical, with four production facilities, two in the United States, and two in Germany. With an investment of 323 million US dollars, Braskem has become a leader in PP in the United States, the largest thermoplastic resin market in the world.

    - Braskem and Petróleos Del Peru (PetroPeru) announced the signing of a Memorandum of Understanding for technical analysis and economical viability of a petrochemical project in Peru.

    - 2012:Concluded after two years of construction, within the deadline and estimated cost, the PVC facility received an investment of R$ 1 billion, the largest ever made in a single project since the Company was created 10 years ago, 20% advancement in the industrial project being implemented in Mexico, which foresees investments on the order of 2.5 billion US dollars.

    - 2013: Acquisition done in December with Solvay, with two plants in Brazil and two in Argentina, still subject to approval by the market regulation authorities from both countries, and 60% progress on the Ethylene XXI project, in Mexico, developed is association with the local chemical company Idesa - Braskem-Idesa joint venture.

    > 2013-2015: Construction and startup of the Ethylene XXI project, with a capacity of 1 million tons of gas-based PE. Startup in June 2015.

    To be the leader in every market in which we operate in the Americas, guaranteeing profitability that will sustain the business, and maintaining its classification as "Investment Grade" in the 3 main international agencies.

  • Post-Consumption

    - 2010: Invested in support for technical development, which covers 38 mechanical sorting and recycling centers for plastics, in Rio Grande do Sul.

    - 2011: Signed a contract with Novaenergia for the supply of naphtha produced with post-consumption plastic. Startup of operations in 2013.

    - 2012: Signed studies in partnership with Odebrecht Ambiental in order to make feasible an Energy Recovery Facility (UVA) in Maua (SP). With no schedule to define the business model and partnership, and the chemical recycling project, for installing a naphtha post-consumption plastic conversion factory in Salvador (BA), we're still in the phase of researching and understanding the difficulties of technology choice (partnership with the company Nova Energy). There is no schedule for making the decision..

    - 2013: Review of Braskem's position with regard to recycling. Mechanical recycling is the priority, followed by chemical recycling and energy recovery.

    > 2012-2015: Defining a business and partnership model for the first energy recycling center in Brazil.

    > 2012-2015: Strengthening the socio-environmental support project for 15 mechanical recycling cooperatives in the states of RS, SP, RJ, BA and AL

    > 2013-2015: Making viable the Energy Recovery Facility (UVE) in Maua (SP) in partnership with Odebrecht Ambiental.

    > 2012-2013: Continuing to enhance the chemical recycling project.

    To be recognized as an important factor in the contribution to plastic recycling. With our support, mechanical recycling in Brazil has reached an index of over 28% with social justice; and the energy recycling of solid urban waste has become a reality with at least 3 projects in Brazil.

  • Renewable Resources

    - 2010:The largest industrial facility derived from ethanol on the planet commenced operations at the Triunfo Petrochemical Complex (RS), which allows for the production of 200 thousand tons of green polyethylene (PE) per year. Required investments on the order of R$ 500 million, and was conceived with the Company's own technology. Announced in October: the construction of a green propylene plant (PP), with investments of 100 million US dollars.

    - 2011: Around 85% of all ethanol bought by Braskem was supplied by companies committed to the business principals from the ethanol Suppliers' Code of Conduct, according to the Braskem's principles in sustainable development. - Continuation of the development of chemical product production technologies from raw renewable materials.

    - 2012: Development in research centered around the search for alternative technologies in raw renewable materials. This is the focus of the studies done at LNBio in Campinas (SP). The investment to be made in the first Green PP plant is being kept on hold for a better moment and market to submit the approval of the investment to the Braskem Administration Council.

    - 2013: Even with an increase in the volume of ethanol acquired for production of Green PE with regards to 2012, a high level of supply was maintained with signature suppliers - an average of 98% for the year, surpassing the goal of 90%. The highlights from the audits of the ethanol suppliers were the results with which 100% of facilities demonstrated compliance with the requirements related to Human and Labor Rights, and they all use the controlled burning of sugarcane bagasse to generate energy.

    > 2012-2015: Continuation of projects of Innovation and Technology (I&T) for new products and processes with raw materials from renewable resources.

    > 2013-2014: Launching of the Code of Conduct for Starch Suppliers

    To be recognized as a leader in the production of chemical products and thermoplastic resins from raw renewable materials. And remain the largest producer of thermoplastic resins from renewable resources in the world

  • Water Efficiency

    - 2010: Reduced the generation of effluents compared to the previous year by 12%. Between 2002 and 2010, there was a reduction of 36% in the generation of effluents.

    - 2011: We reached an 18% index for the reutilization of all water consumed over the course of 2011, an 18% rate of water re-use. At the Capuava complex in Sao Paulo, the construction of the Aquapolo Project began, in partnership with the company Foz do Brasil and Sabesp, for the provision of water for re-use.

    - 2012: Obtained a rate of liquid effluent generation of 1.18m³/t, the best rate ever since 2002, and the recycling rate reached 24.3% with the initiation of the Aquapolo water recycling projects in Sao Paulo and Agua Viva in Camacari-BA.

    - 2013: Braskem's rate water re-use reached 29.45%, an improvement of 24% from 2012, adding up to a total volume of recycled water of 20.5 million m³/year.

    > 2012-2015: Continuing to improve the rate of Braskem's water consumption and percentage of water recycling.

    > 2012-2015: Continuation of the remediation projects. Braskem's remediation management process focuses on preventing liabilities and mitigating possible problems detected. The new projects present mechanisms for improvement with the elimination of impacts.

    Continuing to be a standard for the use of water resources in the global chemical industry, and reach a recycling rate of over 40%.

  • Climate Change

    - 2010: Began using sugarcane as a raw material for the manufacturing of ethylene, which will cut emissions by up to 750 thousand tons of CO2 per year.

    - 2011: The development of management allowed Braskem to enter into BM&FBovespa's Carbon Efficient Index (ICO2), the classification of the Company's inventory under the GHG Protocol Gold Category, and Braskem's entry into the category High Transparency of the CDP Carbon Disclosure Project. Performed the first independent external verification of the inventory of GEE emissions.

    - 2012: Reduction of 12.8% in the GEE emission intensity index in comparison to 2008, surpassing the reduction goal of 11% set for 2012.

    - Strengthening engagement of the chain of Suppliers in matters related to climate change, as per initiatives with the CDP Supply Chain, CEBDS, GVces, CNI

    - 2013: The inventory of Braskem's greenhouse gases received gold classification in the GHG Brazil Protocol for the 3rd year in a row.

    - We've reached a leadership position in the Carbon Disclosure Project-CDP Brazil, in 2013, with 99% transparency and an A for results.

    - Disclosure of the carbon footprint of Braskem's principal product families to the Press and to Customers by means of the Visio program. Braskem's resins produced from a naphtha base have a smaller carbon footprint than the average in American in European industry.

    - For the 3rd time in a row, we also integrated the ICO2 ID, which measures the transparency and efficiency of GEE emissions of IBrX-50 companies.

    > 2012-2015: Reducing the intensity of emissions.

    > 2012-2015: Reaching and maintaining CDP development with regard to "transparency" and to "results".

    > 2012-2015: Obtaining the first carbon credits. (Deadline: postponed due to the instability of the carbon market and drop in credit attractiveness.)

    To be among the world's best chemical industries in terms of Greenhouse Gas Effect (GEE) intensity, and to be an important "slasher" of GEE emissions as a result of its use of raw renewable materials.

  • Energy Efficiency

    - 2010: Reduction of the intensity of energy consumption by 6%, compared to 2009. Reduced the intensity of energy consumption by 6%, compared to 2009.

    - 2011: Defined the basis of the project and economic modeling of the biomass cogeneration Project in Alagoas and Paulinia.

    - 2012: Rate of energy consumption was 10.59 GJ/t of products produced, our best result since 2002, project viability for energy cogeneration still being evaluated.

    - 2013: The energy consumption rate amounts to a 12% improvement in the period from 2002 to 2013.

    > 2012-2015: Continuing to reduce the intensity of energy consumption.

    > 2012-2016: Continue to evaluate the feasibility of the projection for biomass cogeneration with the use of solid urban waste.

    To be among the best chemical industries in the world in terms of intensity of energy consumption, and to be an important user of renewable resources.

  • Local Development

    - 2010: Invested in supporting technical development, which covers 38 mechanical sorting and recycling centers for plastics in Rio Grande do Sul, and initiated actions to implement social inclusion programs, by means of recycling, in the states of AL, BA, RJ, and SP.

    - 2011: R$ 16 million were invested in socio-environmental and cultural projects. The social inclusion of collectors went national, covering the states of AL, BA, SP, and RS. The projects promoted improvements in infrastructure of the recycling co-ops, professional training, and increasing of the co-ops' revenues, directly benefiting 15 cooperatives and 655 people.

    - 2012: Strengthening the socio-environmental support project for 15 mechanical recycling cooperatives in the states of RS, SP, RJ, BA and AL.

    - 2013: Braskem Social Investments 2013: R$13.3 MM (without including sponsorship), of which R$7 MM was given to the PDCIS, an initiative of Fundação Odebrecht, and R$6.3 MM invested in ISPs;

    - External fundraising for National ISPs of over R$ 4 MM with BNDES, the City of Porto Alegre, Bunge, SEBRAE, Cargill Foundation, etc;

    - Reduction from 20 to 12 projects, with development up from 72% to 82% in adherence to Braskem's Policy for Social Responsibility.

    - Formalization of the General Agreement of Cooperation between Braskem and Sebrae that makes viable an investment of 30% for Braskem and 70% for SEBRAE to encourage the development of small companies, co-ops, and associations in order to strengthen the plastic value chain

    > 2012-2015: Broadening the social inclusion program to a national level by strengthening the mechanical recycling chain of plastics.

    > 2012-2015: Revising the Private Social Investment programs (ISP) so that they line up with the principal contributions from Braskem for the improvement of the IDH, the Global Agreement, and the Millennium Goals at every location in which the Company operates.

    Reach an "excellent" level of reputation in the Citizenship Aspect of RepTrakTM Pulse, demonstrating our being recognized by the Communities near its installations and by Society in general by its contribution to the improvement of human development.

  • Development of Solutions

    - 2011: Disclosure of the supermarket bag eco-efficiency study, concluding that the environment impact hangs on the purchasing habits of customers. Returnable bags aren't always the best option, and disposable ones are the best option for scenarios of few purchases. What's more, it was identified that, generally, plastic bags have had less of an impact when compared to their substitutes.

    - 2012: Three new ACV studies were done - on the Green Liner (a project with self-adhesive labels), raffia bags, and green polypropylene -, through the Fundação Espaço Eco and ACV Brasil. The studies allowed Braskem to understand more and more the environmental impact of its products throughout their lifecycles, and with that, the relevance of its contribution in the chain.

    - 2013: 8 studies were concluded and another 8 were initiated that are projected to be concluded by 201, and the inaugural event of the ACV Brazilian Business Network was held, a forum led by Braskem with the aim of disseminating the use of the ACV tool and creation of a Brazilian Database (ACV Brazilian Program).

    > 2013-2014: Development of the use of the LCA tool with a further 12 studies (E4Tech Green PE, raffia sacks, chocolate powder packaging, Bahiamido social and environmental projects, beer can tabs, 500ml fast food and 200ml disposable cups, surgical kits, bubbledeck, Vitopaper and manholes).

    > 2014-2015: Implementation of the promotional program for the image of plastic.

    > 2014-2015: Implementation of a program to identify the environmental and social gains in each market development.

    To be recognized as a company that supports its customers in the development of environmental and social solutions.

    Plastic perceived as a solution for Sustainable Development for its contribution to improving people's lives.

  • Strengthening of Practices

    - 2010:Redefined the long-term vision, formalizing the incorporation of the principles of sustainable development into its strategic workings

    - 2011: Annual Report published with a grade of B+ for applying the guidelines for Sustainability Report G3.1 of the Global Reporting Initiative (GRI),

    - 2012: 2012 Annual Report published with a grade of A+ for applying the Guidelines for Sustainable Report G3.1 of the Global Reporting Initiative (GRI), increasing the transparency and quality of the information compared to the previous year.

    - For the first time, listed in the Dow Jones Sustainability Index Emerging Markets is an international index of excellence used by investors interested in companies committed to sustainable development.

    - 2013: Listed for the second consecutive time in the Dow Jones Sustainability Index Emerging Markets, listed in the Dow Jones Sustainability Index Emerging Markets, and we were included in the 2014 edition of "The Sustainability Yearbook", which recognizes the most sustainable companies of every industry in world.

    - Braskem integrates for the 9th consecutive time the ISE portfolio (Business Sustainability Index), with scores above the portfolio average and in a benchmark position in the aspect of climate change.

    - Braskem was recognized for its action in sustainability for the following: Sustainability Examination Guide, Amanha Magazine, Environmental Review, and Business Yearbook.

    - Development and validation of tools for strategic positioning of Organizations, ensuring the focus and elaboration of a concrete plan of action by 2015. The tool allows us to manage the operations portfolio in the Organizations as a whole.

    - Braskem takes over the presidency of the Brazilian Committee of the Global Agreement;

    - Braskem integrates a select group of LEAD companies (environment created by)

    > 2013-2014: Development of the use of the LCA tool with a further 12 studies (E4Tech Green PE, raffia sacks, chocolate powder packaging, Bahiamido social and environmental projects, beer can tabs, 500ml fast food and 200ml disposable cups, surgical kits, bubbledeck, Vitopaper and manholes).

    > 2014-2015: Implementation of the promotional program for the image of plastic.

    > 2014-2015: Implementation of a program to identify the environmental and social gains in each market development.

    To be recognized as one of Brazil's standards in business for its contribution to Sustainable Development. And as one of the world's standards in the industry for its contribution to Sustainable Development.



To find out more about the actions Braskem takes, consult the Annual Report.